It is well known that the South of France is popular for automotive events thanks to its mild climate all year-round, Nice International airport and of course its variety of scenic roads!
My name is Julia and I am event coordinator at Terre Blanche! I have been familiar with car launches and their high expectations in terms of facilities and level of service but this year I had to face with a new challenge! Imagine not one but….three media car launches for Ford Motor Company UK: the legendary Mustang in March, the all-new Fiesta in May and the well-known Ford Focus in June/July!!
The three events were quite challenging from a technical and logistics perspective: indeed, our client wanted to perform out of the box building a tent of 500sqm to create a dedicated “Arena” where the journalists could explore the cars and interact with designers and engineers. There was as well interactive displays to experience the world of the cars such as VR… The tent was re-designed between each launch to create a different atmosphere according to the car. They also needed enough space to clean and park their cars overnight, to have a line-up every morning in front of the hotel and the most scenic routes very close for the test drives. Moreover each launch was different and customized according to the car which means for instance, personalized menus and drinks, distinct dinner venues for up to 60 guests!
First impressions are everlasting so the first event had to be successful as we were engaged for 2 others…can you feel the pressure on our shoulders ?
Coordination, flexibility, diligence, a dedicated and client-focused team are definitely key factors for delivering such a major event! Every day, we welcomed a new wave of journalists, media people and influencers from all over Europe and we had to go above and beyond to ensure things get done on time. Today, when I remember the hard work and what has been done over almost 4 months as a team, we can say that… Terre Blanche Hotel Spa Golf Resort***** ticked all the boxes!!!
From Provence with love,
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